Seas forever: Sustainable fishing in augmented reality
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Seas forver

MSC Spain & Lidl
Sustainable fishing in augmented reality

Seas forever is a game developed in augmented reality. The experience, launched in March 2018 at Isla Azul Shopping Center in Madrid, is part of the Marine Stewardship Council (MSC) Spain and Supermarkets Lidl campaign to address the problem of unsustainable fishing and safeguard seafood supplies for the future.




Having achieved that more than 1000 people have participated in just two days of the experience has meant for us an enormous success and a great advance in the awareness of the preservation of our seas through sustainable fishing.

Laura Rodríguez Zugasti - General Manager Marine Stewardship Council (MSC) Spain

The Experience

During the game, users learn to differentiate which fish they should buy in stores thanks to a fun activity in which the species caught with the MSC badge add points while the rest subtract.

The experience culminates with a winner and the possibility of posing before the screen to make a photo that will be shared on social networks with the hashtags created for the event.

For the development of the game, various fish species were reliably modeled from photographs and positioning markers were created, including the logos of the clients, successfully combining marketing and usability.

As well as the software development, Isostopy assumed the design of all the marketing designs and coordinated the organization, contracting and management of all the parting companies involved into the event (screen, security, audiovisual production, etc.).


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