This project, developed with Nielsen Consulting, we seek to explore solutions through virtual reality in the consumer sector and the study of shopping habits through this technology.
The consumers have at their disposal much more information of each product. They can compare, receive promotions and enjoy a greater shopping experience thanks to the images and videos.
The pilot experience was designed to show the possibilities of the virtual reality in the sector of the big consumption. It was presented for the first time in the event of 50 Nielsen’s Anniversary. This, waking up many expectancy between the assistants. Since then, it has been adapted to the platforms of Oculus and Samsung Gear 360.