VR Explorers by San Miguel is a marketing tool, a journey for the senses through a revolutionary pairing between beer and wasaby, that takes us to Japan thanks to an incredible immersive experience. A project of The VRain in which we assume the development and programming of the experience.
What San Miguel pretends is that consumer explore, discover new things. In this way, when the public finish their visit to our factory they will be able to travel to Japan.
Miguel Ángel Cabrero - San Miguel Corporate Marketing Director
It all starts when you put on the glasses of virtual reality. At that moment, the user hears a voice that begins to narrate the origin and the qualities of the beer that is going to taste and its ties with the lid of wasabi and with Japan.
Right after, the camera of the device allows, without taking off at any time the glasses, try the beer and the tapa and savor them while the narrative continues. Little by little the user will move to Japan, thanks to the immersive sounds and a 360º stereoscopic video that will allow him to visit some of the emblematic locations of the Japanese country.
An experience that amplifies the flavor sense through the other senses and a new meaning to the phrase “food enters by the eyes”.