The virtual reality to improve the Real-Estate experience
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Solution in  virtual reality to promote the real-estate sector

At the moment of referring to managerial sectors where the use of the virtual reality is already a case of success we must mention with capital letters the real-estate market, thanks to the implementation of the virtual visit.

With this technology we can travel to our future property and feel that we are really crossing his rooms. It is a powerful tool of marketing, which companies like Sotheby’s International or Realty and Matterport are already using them habitually, whose last end is to facilitate the experience and to accelerate the process of purchase or rent of a new housing.

Haz clic y arrastra el ratón para visualizar en 360 grados una promoción de viviendas de lujo desarrollada por Isostopy

Revolutionary technology to sell houses

Before or later, we all face the process of buying and selling of a house. But in the current attitude this process can be really complicated by a question of lack of time. Of average, a person visits between 8 and 10 houses before taking a decision, something that turns into a problem when we have to reconcile it with our labor schedule, specially if we are in a big capital. Even more, if our future house is in another city or abroad.

Nowadays, in Spain it is lake almost 11 months in selling a housing, according to calculations of Tinsa. This so extensive time owes to several factors, fundamentally the difficulties of announcing the real estate and the resources that it supposes organizing and moving to do a visit.

In addition, it is something frustrating, both for the buyer and for the seller, when the visited house does not expire with the expectations and all they leave with a sensation of loss of time.

Imagines now, that instead of having to move to this 8 ó 10 houses that of average you will visit before next change, you could have seen before the essential details, included the decoration, the furniture and even its environment, in less than one hour, sat comfortably in the agency of your neighborhood or in your own house, this way you can choose the two or three housing that you more have liked and that you will be going to visit personally.

Besides, for the real-estate agent it is a marvelous tool of analysis, since it allows to verify the needs and preferences of each one of the customers and to determine the suitability of the consulted housing.

Virtual visit

As the virtual reality begins to spread between the general public and the cost of development of these experiences are reducing, the implementation of virtual visits goes in increase.

To deal better of what a virtual tour consists, we show you a video of some recent works developed by Isostopy in this sector. It is a question of a promotional project for the sale of luxuries houses in Ethiopia on the North American market and the redecoration of the offices of the company TetraPack.

A virtual visit is, in general lines, something similar to the traditional promotional video, but with an  important difference, it is possible to visualize it in 360 degrees, multiplicand with it the visual impact and improving the experience of the user, who is capable of understanding ” from inside ” how it will be his future housing.

This system is applicable to all types of buildings, although it is especially useful for those buildings that have not yet been raised, those that are at a great distance or even to see different possibilities of interior decoration.

To be able to get the best of the experiences we have to implement different technologies, using photographies and videos 360 and renders generated by computer. All these resources allow to generate versatile and very complete experiences.

Definitively, we are before a tool that is called to revolutionize the real-estate sector. The opportunity of business for this market is in the early implementation of this technology between its resources, so that it could improve the experience of the clients before it turns into a habitual recursos opposite to the rest of the rivalry on the real-estate market.



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