Introduction
Technological advancements are transforming communication methods, prompting companies to seek disruptive tools for reinvention and improved visibility against competitors. Edebé recognized the need to adapt to this new technological landscape and aimed to develop an immersive solution that would differentiate it from the competition and create a lasting customer experience.
The Client
Edebé, a specialized educational publishing group, originated in the early 1980s as a continuation of the historic Editorial Don Bosco. Its core business focuses on textbooks and children's and young adults' literature, positioning it as a leading company in the educational sector within the country.
Challenge
The publisher sought to leverage new technologies and revamp the presentation of its latest school textbook catalog. The primary goal was to provide users with a unique experience, offering a different level of interaction than previously available in the sector.
Solution
After evaluating various solutions, the final proposal involved presenting products through an immersive website, where each school year was represented as a planet. This created a dual digital offering: a 3D interactive version and a reality augmented version. This resulted in the creation of... Edebé World...a digital catalog accessible online that showcases products using an innovative navigation system.
The 3D interactive format arranges the worlds in a three-dimensional manner. Once inside, users can explore and interact with the surfaces of the planets and their satellites, discovering the different areas and secrets they contain. This version is accessible from any device with an internet connection.
The reality augmented format is only available through a smartphone's camera. Users can interact with and discover all the planets and their satellites on real-world surfaces via a mobile phone or tablet screen.
In both formats, users can travel between the planets of early childhood, primary, secondary, and higher education to explore the islands that represent each subject and its materials. From there, educators can select between Spanish and Catalan languages and access the catalog, which provides all the necessary information to decide whether to incorporate a textbook into their curriculum, including student books and teaching guides.
Benefits
This approach introduces an element of innovation and creativity to presenting a catalog. It generates a visual impact on users, immersing them in the exploration of Edebé's educational offerings in a nearly playful way. Ultimately, this creates a unique and distinct connection with the product, which, in turn, increases user engagement with the brand.
Furthermore, the execution of this project demonstrates the publishing group Edebé as a company firmly committed to leveraging the latest technologies in the digital age, capitalizing on their benefits to deliver differentiated content compared to competitors.
Results
Following its launch, the page has garnered thousands of visits, indicating significant success and widespread adoption.
It has also proven to be a valuable marketing tool, promoted by the company across its various communication channels, thereby attracting the attention of its audience and driving increased website traffic.
You can find more information about this project in the 'Projects' section of Our website. section.
