From Isostopy, we have closely monitored the evolution of Extended Reality (XR) in Spain, and the recent publication of the report of INMERSIVA XR By 2025, this confirms what many had already intuited: XR is no longer an emerging, experimental technology, but a maturing and consolidating sector. This report, the third edition of its series, provides an updated overview of the national ecosystem, utilizing data from 47 Spanish companies, and reveals trends, achievements, challenges, and opportunities.
A Increasingly Robust and Mature Ecosystem
Since its founding in 2020, INMERSIVA XR has been committed to raising the profile and connecting the community of businesses, professionals, institutions, and training centers involved in Extended Reality (XR) in Spain. The 2025 report reaffirms this commitment, and its expanding reach – encompassing established companies alongside new startups – demonstrates the sector's progressive maturation.
This new edition provides an expanded sample, enabling clearer identification of dominant and emerging trends in XR within Spain. According to the data, the industry is currently undergoing a transition: a market that continues to grow, but one where technologies, professional profiles, and business models are evolving rapidly.
¿Qué Tecnologías Dominan el Panorama XR?
A key finding of the report is the technology hierarchy within the ecosystem. Virtual Reality (VR) remains the most popular format. However, this year Mixed Reality (MR) has surpassed Augmented Reality (AR) in terms of user engagement, solidifying its position as a core technology. Furthermore, formats such as 360° video, WebXR, and virtual worlds continue to hold significant weight.
Un Dato Especialmente Destacable: El 79% de las empresas afirma haber incrementado la demanda de proyectos de Realidad Mixta. 89% of respondents indicated that their clients are requesting the integration of Artificial Intelligence (AI) Ongoing developments in XR (Extended Reality). This highlights not only the technological evolution, but also the market's transformation towards increasingly sophisticated, hybrid, and layered intelligent solutions.
For Isostopy, this surge in demand for MR + AI represents a clear opportunity: the moment to invest in XR projects that combine immersive experiences with intelligent capabilities, and to establish a leadership position in integrated solutions of this type.
Talento XR: Diversidad, Perfiles Demandados y Retos de Contratación
In Spain, the XR sector is characterized by the diversity of professional profiles that fuel it. The report highlights that developers specializing in Unity, AR, programming, and 3D artists remain key. However, the major novelty of this edition is the consolidation of a figure that is increasingly relevant: the Project Managers XR.
Despite employment growth, the sector continues to grapple with a key challenge: the gender gap. According to the report, only 2 out of every 10 professionals in XR companies are womenA data point highlighting the need to drive diversity within a highly technical and rapidly expanding sector.
Regarding recruitment, 59% of companies anticipate hiring new personnel, with 46% planning to utilize freelancers (although these figures are slightly lower than in the previous year). Nevertheless, 79% still believes it remains challenging to find suitable profiles. Conversely, while only 34% currently employs interns, the majority (85%) considers it highly valuable to engage students to develop new talent.
These data confirm that, from Isostopy, it is advisable to maintain a firm commitment to training, talent acquisition among young professionals, the creation of collaborative networks, and incentivizing gender diversity – all key factors for the consolidation of Spanish XR.
Market, Revenue, and Application Sectors
Regarding the market, XR maintains a solid national base, although Spanish companies are already working with clients in over 30 countries.
The sectors concentrating the most projects in 2025 are Education, Industry, and, with significant strength, Public Administration. Furthermore, 74% of companies have developed proprietary or R&D projects in sectors such as education and gaming.
Concerning activity, in 2024, 72% of companies conducted fewer than 20 projects annually, while 17% exceeded the 50-project threshold. In terms of revenue, the majority is situated between €100,000 and €250,000 annually, although nearly 20% achieve figures between €500,000 and €1,500,000. For 2025, 72% of companies expect to increase their revenue, and 40% anticipate growth exceeding 15%.
Regarding revenue distribution by technology, VR generates 45% of the sector's revenue. Audiovisual technologies – 360º video, virtual production, videomapping, photogrammetry – follow with 15%. AR, MR, and virtual worlds maintain a balanced presence.
These data confirm that XR is no longer a niche market: for many companies, it represents a real and growing source of business. At Isostopy, we see here a double opportunity: on the one hand, to showcase valuable XR projects; on the other hand, to position ourselves as an actor that drives mature, efficient, and profitable XR solutions.
Financing, Collaboration, and Structural Challenges
In the financing section, between 2024 and 2025, XR companies have received more than 40 public national grants worth €2.16 million, and more than 20 European grants totaling approximately €2.6 million. However, despite these supports, 94% of companies consider it difficult to access specific grants for XR. Regarding private investment, 78% has not received investment.
Nevertheless, the report highlights a clear trend towards technological convergence, collaboration, training, and institutional cooperation. 62% of companies state that they train their clients in the technologies they use; on the other hand, 93% offers internal training to their teams. Furthermore, 72% maintains stable alliances with other entities, reinforcing the idea of a cooperative community as the foundation of the Spanish XR ecosystem.
However, the report also highlights several structural challenges that limit sector growth: difficulty accessing funding (both public and private), a shortage of qualified professionals, competition from large technology companies, a lack of specific infrastructure, unclear institutional policies for XR, limited knowledge visibility, and the need for stronger networking opportunities.
For Isostopy, these challenges should be viewed as a call to action. Simply developing technology is not enough; it's crucial to contribute to building a sustainable ecosystem with institutional support, investment, talent, inclusion, and collaboration.
The Role of INMERSIVA XR and the Value of the National Ecosystem
Finally, the report confirms the central role of INMERSIVA XR as the core of the national ecosystem. 63% of surveyed companies belong to national associations, and the majority identify INMERSIVA XR as their primary reference. The reasons include seeking synergies, increasing visibility, professional development, and opportunities to represent the industry before institutions or within the European context.
This prominence of INMERSIVA XR underscores the importance of well-organized associations, capable of uniting talent, businesses, and institutions. For Isostopy, this reinforces the idea that the success of XR in Spain will depend on both technological innovation and community, collaboration, and a shared vision.
Why 2025 Could Mark a Turning Point
The INMERSIVA XR 2025 report paints a promising picture for XR in Spain: a sector with a local base but international reach; with established technologies (VR), technologies experiencing growth (MR/AR, virtual worlds, WebXR), with increasing demand for AI, with diverse talent, but with room for improvement in inclusion, and with rising revenue expectations.
For Isostopy, this context represents a historic opportunity: to raise the visibility and accelerate the development of high-value XR projects, to foster training and diversity, and to position itself as a leading actor in a sector that, while emerging only a few years ago, is now ready to take the leap to its next phase of consolidation.
However, these structural challenges – funding, talent, public policy, and collaboration – should not be ignored. Addressing them collectively will be key to ensuring that XR is not just a technological trend, but a real catalyst for transformation across multiple sectors.
Ultimately, 2025 could be the year that Spanish XR transitions from ‘promise’ to a strategic, mature, inclusive, and competitive industry. And from Isostopy, we are prepared to support this change.